Last December just before I was due to go to Hawaii I was contacted by Catherine Scott who told me about an eye gel she had developed and a company she had set up called Honest Hazel. Catherine sent me some samples and I tried the product on my trip to Hawaii. Basically the products are especially designed gel strips that are placed under the eyes. I found the gel strips had an immediate cooling effect on the skin. After 20 minutes the skin under my eyes looked less puffy and felt refreshed.
Catherine explained that she had set up the company Honest Hazel by herself, I asked her more about how the product came about and the challenges of running a company selling a beauty and health product.
How did you come up with the idea for Honest Hazel ?
I actually experienced a similar product when I was in Hong Kong for a work trip, I was amazed with the quick results and once back in the US searched for a similar product without any luck, and with that I developed Honest Hazel Eye Gels.
How did you get started ? What were some of the challenges ?
Starting out it was difficult to know where to start, I searched for manufactures with high quality and ingredient standards first, and secondly worked on the right formulation. I knew what I wanted and what I didn’t want, working to find the multi-tasking formulation.
Challenges came at almost every turn, from packaging to technology issues.
What has been the most satisfying aspect of starting your own company ?
I thought it would be having control — but really there is always something that is out of my control, for instance, weather which causes delayed packages, flights, etc.
I do love sharing goodness, having a product people love and a brand people can relate to.
What is your typical day like?
There is no typical day, especially because I work a traditional job, while growing Honest Hazel on the side. My days range from labeling and packaging product to growing the brand awareness on social media. To developing new product formulations to working with retailers. The list goes on and on.
What advise would you have for anyone who wants to make their idea and vision a reality ?
To make the time to define your goals, break them down into milestones of achievements and then into actionable tasks — and then work to get there!
Like all the other creatives and entrepreneurs I have talked to in this “Work” series Catherine is a go getter who had a vision and created a product and a business from the ground up, it takes guts and character to do this, truly inspiring.
To know more about Honest Hazel check out the website www.honesthazel.com